Why don't millionaire leftys start their own radio stations and put this Fairness Doctrine nonsense to rest?

Since lefty talk radio is a winner and the only reason it hasn't succeeded is because of evil white man forces, why don't one or more of the wealthy leftys (Soros, Geffen, Simon, take your pick) apply for and recieve a license to start their own lefty radio network? Can't see how the FCC would object to their licenses (the fairness thing) and since it's a sure fire moneymaker of course those leftys would love the huge profits.